This evening I have two official Feel Good Hits Of The Summer about which to briefly extoll.
The first comes from the finest dancers in St. Alban’s, Friendly Fires, who I have already heaped praise upon on previous occasions. They release new single “Kiss Of Life” on 31st August, which if anything is a bit too late to win the hearts of summer festival-goers, who will already have been grooving away to the song’s feel-good samba rhythms all season. The video, filmed in Ibiza, ties in perfectly with the song, which pits a flowering romance against the impermanence of lines drawn in the sand, waiting to be washed away by the tide. The music is unflinchingly euphoric and dancefloor-friendly, a fact impressed upon us by Ed MacFarlane’s inimitable beach-front jiving. My my, he has rhythm.
If this song isn’t a hit, I will despair. It is fully ready for the radio, and yet it doesn’t miss a beat in providing sophisticated, shimmering pop music for music connoisseurs. Expect Friendly Fires to be officially elected as rulers of summer by 2011 at the latest.